So… what is Quantum SEO really, and what (if anything) can you do with it today?

What Does “Quantum SEO” Mean?

In simple terms, Quantum SEO is about rethinking optimization through the lens of quantum computing. Traditional SEO relies on algorithms that sort, filter, and prioritize data sets—but as websites grow and search engines evolve, the sheer scale of these tasks can overwhelm even the fastest classical processors. Quantum algorithms, or quantum-inspired techniques, introduce a new way of tackling these challenges by analyzing vast combinations of variables simultaneously rather than sequentially. This could make it possible to solve problems like clustering thousands of keywords by intent or mapping out an optimal internal link structure in a fraction of the time it would take today’s methods.

Companies like ThatWare are experimenting with applying adiabatic and hybrid quantum approaches to SEO workflows, focusing on tasks that are notoriously “combinatorial”—meaning the number of possibilities grows exponentially with every added variable. Think of deciding which content to publish, when to publish it, and how to link it back to other assets, all while accounting for competition, seasonality, and search intent shifts. By reframing these puzzles as optimization problems that quantum models can handle more efficiently, Quantum SEO positions itself as a potential leap forward in precision, speed, and long-term scalability.

How Keyword Performance can help

• Graph-first technical SEO. We model your site’s information architecture as a graph with explicit objective functions (coverage, crawlability, authority flow), creating a clean handoff to advanced solvers—quantum-inspired today, quantum-native tomorrow.

• Pilot sandboxes. We stand up small experiments (e.g., internal link rewiring on a subdomain) to test optimization approaches and A/B the impact on crawl efficiency, impressions, and non-brand clicks.

• Vendor validation. If you’re considering a “Quantum SEO” vendor, we’ll evaluate the method, the math, and the metrics so you know what’s real and what’s marketing.

Bottom line

Quantum computing is not replacing your SEO stack in 2025—but quantum-inspired optimization and early hybrid algorithms are already useful mental models (and, sometimes, practical tools) for large-scale SEO problems. Keep your data structured, your benchmarks honest, and your experiments small but steady. When true quantum advantage surfaces for marketing tasks, you’ll be ready to plug in—strategically, not blindly.

The post Quantum SEO: Is it Hype? How to Prepare in 2025 appeared first on Staging for New Website Development - 7/7/2026.

If you’re looking to improve your standing in local SEO, it’s a great idea to stay up to date on the latest tactics and trends. Increasingly, your customers are using search to try and find you, and if you’re not where they expect you to be, you’re kissing goodbye valuable business. 

Some Tips for Optimizing Your Local SEO

There are a number of relatively easy fixes if your local SEO is not up to scratch. In the next section, we’ll outline some of the most important.

UX

User experiences are everything. Customers have little patience for poor user experiences, so it’s critical to ensure that your web page is loading quickly and that it’s easy for potential customers to navigate your design and find the content they’re searching for. 

The user experience will weigh heavily on your local SEO ranking. If you haven’t revisited your business’ user experience lately, now is the time to do so. To get a better idea of your current UX, Google Search Console can help. The tool will give you an idea of how well your website UX is as judged by Google, which will help you identify the areas that most need your attention.

Ads

Don’t overload your site with ads. To extend the user experience improvement idea, it’s important to consider ads. While it may be tempting to try to jam as many banner ads and pop-ups as possible all over your site, users loathe them. (This reality goes a long way toward improving your SEO.) In fact, according to research by Business Insider, consumers are 279.64 times more likely to climb Mount Everest than click on a banner ad, so if you’re jamming your site up with them, chances are that all you’re doing is turning off your potential customers. Instead, focus on quality call-to-actions and prompting visitors to take an action.

SEO Tools

Use tools that help refine search intent. If a customer in Paramus, New Jersey types “the best restaurant” into a search engine, it’s unlikely they’re looking for a restaurant in Paris. Once upon a time, SEO was fairly easy to trick when it came to the intent of local searches. However, new technology has helped change this dynamic. Tools like Google My Business enable you to manage and optimize your Business Profile on Google for better local search results. In fact, studies have shown that nearly half of local businesses (49 percent) will have over a thousand views on their Google My Business listing each month.

In 2022, a local business’s online presence matters more than ever. To engage with customers and potential customers, make the user experience the focus of your SEO efforts. 

Local SEO is Our Business

To build the best possible customer experience for local SEO, don’t leave it to guesswork. Look to SEO professionals who can help you craft a strategy. At Connecticut-based Keyword Performance, we can help you develop a unique content marketing strategy for local SEO. Visit our website or call (203) 284-1929 for a consultation.

The post Local Search Engine Optimization in 2022 appeared first on Staging for New Website Development - 7/7/2026.

Phase 1: Create 3 YouTube Triggers: “Start,” “Completed,” And “Progress”

In Analytics, we’ll want to have 3 event buckets: 1 that shows all videos that were started, 1 that shows progress (they made it 50% of the way through until they hit pause), and 1 that shows all the videos that were watched in full. See the end result below

Step 1: Enable All Video Variables

Click “Variables” From the GTM Dashboard

Click “Configure,” Scroll down to “Videos” and Check All Boxes

Step 2: Create The Trigger

Click “Triggers,” Then New

Under “User Engagement,” Choose “YouTube Video”

On the next screen, make sure only “Start” and “Add Javascript API Support for All YouTube Videos” is Checked Off

Name the trigger “Videos Started” and Save.

Repeat Step 2 twice: you want to create 1 trigger with only “Complete” checked off, and 1 trigger with “Pause, Seeking, and Buffering,” and “Progress” checked off. For progress, you’ll also want to check off “percent,” and put values like “10,25,50,75,90.” See the examples of what they should look like below.

Videos Watch In Full Trigger

Video Progress Trigger

Phase 2: Link Each Trigger to a Tag

In order to put the trigger we created to use, it must be connected to an event-based tag. Once it is published, this tag will pass our data into Google Analytics.

Step 1: Create the Tag

Click “Tags” from the Sidebar, then Click “New”

Click Into “Tag Configuration” and Select “Google Analytics: Universal Analytics” (The First Option)

For “Track Type,” Choose “Event”

Name the Category The name of the trigger. For the sake of this example, we’ll use “Videos Started”

For “Action” Click The Plus Sign. This will open a list of variables

From Here, Click “Video Status”

Use This Menu to Fill The Label Field. In the Label Field, You’ll Select both “Video Title” and “Page Path.”

The End Result Will Be

{Video Title} – Played On {Page Path}

Doing this will allow you to see what page the video was played on.

Change “Non-Interaction Hit” From False to True.” This will prevent this data from affecting the bounce rate.

Step 2: Choose The Trigger You Created Earlier

Choose The “Videos Started” Trigger You Created Earlier

End Result In Google Analytics

Here we see the name of the video and the page that it was started on.

Step 3: Repeat Steps 1 & 2 For The Other 2 Triggers

Here’s What Each Tag Should Look Like

Videos Watched In Full

Video Progress

The action field will be a little different here.

The end result should be

{Video Status} – {Video Percent}%

Final Step: Publish The Tag, Test It, Then Dig Into The Data By Channel

Publish the tags by hitting the blue “Publish” button in the top right Corner.

To Test the Tag, Open the Real Time Report In Analytics, Click “Events,” Then Events (Last 30 Mins)” While Watching an On-Site Video In Full. If You See The Three Video Buckets Show Up, Then You Did It Right. In The Example Below, We’re Watching Orange Pediatric Therapy’s  Video On This Page

How to See What Channel The Video Viewer Came From

To see whether the video viewer came from Social Media, Paid Search, SEO, Direct, or Some Other Source…

Step 1: Go to “Events” In Google Analytics

Behavior < Events < Overview, and Choose a Date Range at the Top Right

Step 2: Click A Video Bucket, “Event” Label”, “Secondary Dimension”, and Type “Source”

Select “Source / Medium”

End Result

In this example, we can see that the Forklift Training video on this page was watched by 12 users who came from Google Ads.

If you want to laser in on a specific video, just click on it, and repeat step 2. Here’s what you would get

If you need any help at all, feel free to email or call us. Have fun collecting this valuable data!

The post How to Track YouTube Videos On Websites With Google Tag Manager (Step By Step) appeared first on Staging for New Website Development - 7/7/2026.

Phase 1: Create a Trigger That Fires When The Click Url Contains “Tel”

To make phone numbers clickable on websites, we write “tel.” For example, “tel:2035555555” would make 203-555-5555 clickable.

In phase 1, we are creating a trigger that will always be “looking” for a link that contains “tel”

Step 1: Enable All Click Variables

Click “Variables” From the GTM Dashboard

Click “Configure,” Scroll Down to “Clicks,” and Check All Boxes

Step 2: Create The Trigger

Click “Triggers,” Then “New”

Under “Click”, Choose “Just Links”

Under “This Trigger Fires On,” Choose “Some Link Clicks”

Choose “Click Url” in the Left Box, “Contains” In the Middle, and Write “tel” in the Right

Name the Trigger Something Like “Click Trigger – Phone Calls” and Save.

Phase 2: Link The Trigger to a Tag

In order to put the trigger we created to use, it must be connected to an event-based tag. Once it is published, this tag will pass our data into Google Analytics.

Step 1: Create The Tag

Click “Tags” From The Sidebar and Click “New”

Click Into “Tag Configuration” and Select “Google Analytics: Universal Analytics” (The First Option)

For “Track Type,” Choose “Event”

Name the Category “Phone Calls”

For “Action” Click The Plus Sign. This will open a list of variables. 

From Here, Select “Click Url”

You Will Use This Menu to Select The “Page Path” Variable. The End Result Will Be 

{{Click URL}} Clicked On {{Page Path}} 

This will tell us what page the phone number was clicked on.

Leave “Label” and “Value” Blank

Change Non-Interaction Hit to “True”

Under “Google Analytics Settings” Select Your Saved Analytics Variable

Step 2: Select The Click Trigger You Created Earlier

Click Into “Triggers” and Select “Click Trigger – Phone Calls”

Name The Tag Something Like “GA-Event-Phone-Calls” and Save.

Final Step: Publish The Tag and Test It

Publish The Tag By Hitting “Submit” in the Top Right Corner. 

In the Version Name Field, Write Something Like “Added Phone Tracking” and Hit “Publish” 

Test The Tag By Opening the Real Time Report In Analytics, Selecting “Events,” and Clicking on a Phone Number via a Mobile Device. If You See The Phone Number – Click On “Page Url” Then You Did It Right

As We Can See, The Phone Number was Clicked on The Homepage; therefore, The Tag is Working Properly.

Final Phase: Turn Phone Call Clicks Into a Conversion Goal

Once You’ve Got This Working, You’ll Want to Turn This Into a Conversion Goal. Doing so Will Allow You to See What Channel The Phone Call Click Are Coming From.

Create An Event-Based Goal

Click “Admin,” “Goals,” then “+ New Goal”

Name The Goal “Phone Calls” and Select “Event”

Finally, Put “Phone Calls” In The “Equals To” Category Field and Save It

See Phone Call Clicks By Channel

In Google Analytics, Go to Acquisition < All Traffic < Channels

Set Your Date Range, and Select Your “Phone Calls” Goal

In This Example, We See That 8 Phone Calls Came From SEO, 1 Came From Direct, and 1 Came From Social Media

Now It’s Your Turn! If You Need Help, Give Us a Call, or Send us an Email.

The post How to Set Up Phone Call Tracking With Google Tag Manager (Step by Step) appeared first on Staging for New Website Development - 7/7/2026.

In light of this sentimental and sweet holiday season, we’re thinking about the ways SEO can be a lot like nurturing a relationship.

Here’s how falling in love with SEO is easy… one keyword at a time.

Understanding One Another

Once you’ve selected the keyword phrase you want to target, it’s time to start growing and nurturing the relationship. Often times this involves learning about the history, understanding unique intricacies and even spending long hours getting to know more and more about the keyword so you can become an expert on all things about it.

Willing to Work Together

As time passes and you experience the typical relationship highs and lows, you might notice that making changes and sacrifices in hopes of positive movements forward are oftentimes necessary. This might be changing things up a bit, finding a new angle to focus on – or even going back to the drawing board. Break-ups are sometimes necessary and finding a new term entirely to start the process again with might make sense.

Looking to Growth

There is sometimes more work involved and growing pains that, if you’re willing to work through, will take you to the next level in love. By sticking out the hard times and being patient, growth can be possible. Not all results are instant. If you’re not seeing the traffic increase on SERPs or the conversion you hoped, sometimes it’s just a matter of letting all your work season and settle before it gains the intended traction.

Committed to Results

The glorious thing about using tools to track and measure your results is that you can see how far you’ve come over time. As you build your strength in a topic, find new avenues to peruse and commit to improving outcomes, you’ll find that with some attention and love, growth and long-term success is possible!

Want to be our Valentine?

We’d the opportunity to get to know you! Fill out our form and get a free quote so you can tell us all about your website desires.

The post Fall in Love with SEO, One Keyword at a Time appeared first on Staging for New Website Development - 7/7/2026.

AI can analyze millions of data points from different sources to look for patterns in a way that the human brain simply can’t.

AI isn’t new to search. Google’s RankBrain, introduced to the public in 2015, an AI algorithm that helps Google process search results and provide more relevant content to searchers. Behind content and links, the search giant’s RankBrain, which analyzes the way people use language in search, is considered the third most important element of determining organic ranking on Google search.

The introduction wasn’t welcome to everyone: its ability to analyze content intelligently was a blow to companies and individuals attempting to “game” search results.

Smart companies are learning that AI can help them help their customers, expanding from keyword-based content to concept-related content.

Increasingly, search marketers are embracing AI and machine learning (in which systems process and use new information on their own without programming) in-house to uncover new insights, automate rote tasks and personalize services for their clients, according to Jim Yu writing for Search Engine Land.

“Search marketers should seek out a platform that employs deep learning technology to sift through search, social and content marketing data from a range of analytics platforms to produce insights,” he wrote. “This should be achieved across all territories, devices, and demographics, allowing new information to surface that would typically slip through the cracks.”

As considerations such as keywords, metrics, and targeted ads become increasingly automated by AI platforms, marketers will be able to put greater emphasis on creative content development.

AI won’t put search marketers out of business. But it will help them get better results more quickly for their clients.

Where AI will bring the most to the SEO table is in speed of adaptation, according to AJ Agrawal writing for Forbes.

“Imagine being able to run tests on what terms will work best based on location, service, or even timing,” he wrote. “Additionally, marketers will also be able to use these algorithms to use predictive models on how the response will turn out. This means that updating automated responses and search terms will occur instantaneously — cycling through which ones will achieve the highest ROI in a matter of seconds.”

Our goal at Keyword Performance is to continue being the driving creative force behind effective SEO.

If you’re ready to see results, get in touch today!

The post Artificial Intelligence Reveals New Insights into SEO Performance appeared first on Staging for New Website Development - 7/7/2026.