Keep Your Message Short and Sweet

People often don’t have the time to read long articles and blog posts. They would much rather watch a brief video that contains the same information. A video will likely get many more clicks and shares than written content. Start by thinking about what you’ll say and practice so the end result is concise and natural.

Help Viewers Understand Your Company’s Products or Services

People want to know how a product or service works and what it can achieve before they spend money on it. When someone is trying to choose between products offered by two or more companies, video can provide valuable information that guides their decision-making process. A video showing what your company’s product or service can do or demonstrating what sets it apart from others is something that will carry more weight than just a written description that at most is glanced over quickly. That means, it will be more likely to lead to a purchase. 

Create an Emotional Connection 

People are drawn to interesting and compelling stories. With video, you can share facts about your business while appealing to viewers on an emotional level. An emotional response can even leave viewers more inclined to make a purchase from your company.  Touching family moments, personal triumphs, and other poignant images and stories can tug at heart strings. Video testimonials from satisfied customers can also be powerful. 

Increase Clicks and Conversions

With so much content available online, it can be challenging to get people to click on emails and stay on webpages for long. Video tends to appeal to people much more than written content and it keeps them engaged longer – which translates to more time spent on the page. This can lead to higher placement in search engine results pages, more backlinks on your website, increased conversions, and higher revenue. 

Encourage Sharing of Content

When videos are interesting, entertaining, funny, or appealing for some  reason, viewers will want to share them with family and friends. Creating compelling video content can help you garner interest naturally on multiple social media networks is a goal to set for this year as you create your video lineup.

Learn More about Video Marketing

Keyword Performance is a search engine optimization and digital marketing company based in Connecticut and serving clients across the globe. We follow SEO best practices to increase online traffic and engagement and help to boost conversions in an ethical way. Our team can work directly with you to create videos, as well as blogs, newsletters, infographics, and other forms of content. Contact us today to learn more!

The post Is Video in Your 2021 Marketing Plans? appeared first on Staging for New Website Development - 7/7/2026.

Now, just having a YouTube channel is not enough. In order for your videos to perform well, they need to be properly optimized. Here’s 3 tips you can use to ensure that your YouTube videos are optimized for search

1. Write Contextually Relevant Video Scripts

You’d be surprised how many people just “wing it” when they hit the record button. Don’t do this. Instead, do your research; understand the topic you’re capturing; watch videos that are similar to the one you’re producing, and make a list of both valuable points they made and points that were missing or left more to be desired.

Once finished, take the time to write out exactly what will be said in the video, and follow it as closely as possible when the camera starts rolling. Remember: to rank in YouTube, you have to post content that is highly relevant to your chosen topic. The final product should be able to fill some of the contextual gaps you noted in your research.

2. Include Video Transcripts

SEO Guru Rand Fishkin has been advocating the importance of video transcripts for awhile now. Just as it helps search engines understand embedded videos, it also helps videos on YouTube itself. While search engines are getting better at parsing the content of videos, text helps to make it clearer. In addition to search engines, video transcripts help users. Think of all the people that surf the net at work (if you’re doing it now, we won’t tell). Since watching videos when you’re not supposed to can be frowned upon, transcripts will help you absorb the content quickly.

3.  Pick the Right Thumbnail & Write Keyword-Focused Headlines

While not technically a ranking factor, thumbnails influence click-through rates; and if that thumbnail leads users to a valuable video, your rankings will certainly improve. The same is true for headlines. Your video title should include at least 1 of your target keywords. The initial impression of your video is arguably the most important takeaway. That’s why your title should support your thumbnail, and vice-versa

The post 3 Tips for Better YouTube Rankings in 2019 appeared first on Staging for New Website Development - 7/7/2026.